[Itech] Fwd: Using the Right Mix of Multimedia

Teresa Franklin franklit at ohio.edu
Wed Sep 22 09:14:40 EDT 2010


Hi Graduates,

I thought you might find this interesting.  They discuss learning styles and
suggest a couple of surveys in the article.

Dr. Franklin

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From: Faculty Focus <ezine at facultyfocusmail.com>
Date: Wed, Sep 22, 2010 at 8:20 AM
Subject: Using the Right Mix of Multimedia
To: franklit at ohio.edu


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   How
Much Multimedia Should You Add to PowerPoint Slides When Teaching Online?
<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660359&m=1105619&u=MAGNA_FF&s=http://www.facultyfocus.com/articles/learning-styles/how-much-multimedia-should-you-add-to-powerpoint-for-online-students/?c=FF&t=F100922a>

By Debra Ferdinand, PhD

PowerPoint is versatile in allowing us to add multimedia (graphics, sound,
audio, video, text, animation, etc.) to our presentations for keeping online
students’ rapt attention. But how much multimedia should you add? In
answering this question, I find that taking into consideration students’
learning styles and cultural/international backgrounds can help to lessen
the risk of using too much or too little multimedia in your online PPTs.

*Learning Styles: *Theory and research confirm that students have preferred
learning styles that can enhance their learning effectiveness. There are
many instruments available to measure students’ learning styles from related
literature. The Learning Style Survey
<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660360&m=1105619&u=MAGNA_FF&s=http://www.metamath.com/multiple/multiple_choice_questions.html>developed
by Diablo Valley College
<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660361&m=1105619&u=MAGNA_FF&s=http://www.4faculty.org/includes/digdeeper/lesson4/learningstyles.htm>is
a popular online instrument used for determining students’ learning styles,
and won an award for “Best Use of Technology in Education for 1999.”

This survey provides immediate results on students’ learning style
preferences, which I then use to gauge the amount and types of multimedia to
include in PPT lectures. U.S. research
<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660362&m=1105619&u=MAGNA_FF&s=http://www.ri.net/RITTI_Fellows/Carlson-Pickering/MI_Tech.htm#Learning%20and%20Our%20Emotions>suggest
that typically, 30 percent of students prefer learning visually (e.g.,
images, charts, maps, videos, and notes), 34 percent auditorily (e.g.,
lecture tapes, sound bites, background music, and discussion) and 36 percent
kinesthetically/tactilely (e.g., keyboarding quiz answers or comments, and
manipulating learning material).

Using these findings as a multimedia gauge for a 30-slide PPT lecture,
roughly 30 percent of the slides (9) will contain graphics, 34 percent (10
slides) audio or sound, and 36 percent (11 slides) interactive content
(keyboarding, quiz in PPT, animations, and links to possible simulated
exercises). I also include any detailed notes within the PPT “Click to Add
Notes” feature for the particular slide, so students have all the
information on the topic at hand. I would hasten to add that the latter is
not absolute and other modalities can be used to present online course
content.

With nearly 5 million students enrolled in at least one online course, it’s
not exactly a news flash to say that online education is growing. But with
growth comes increased scrutiny and higher expectations for quality. *Ensuring
Online Program Quality with the eQuality Model* explains a continuous
process improvement model of quality that will help you measure the quality
of your distance program, pinpoint any weaknesses, and show you how to make
improvements. *Learn More
»*<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660363&m=1105619&u=MAGNA_FF&s=http://www.facultyfocus.com/online-seminars/ensuring-online-program-quality-with-the-equality-model/?aa=13043?c=FF&t=F100922a>

*Cultural/International Backgrounds:* In addition to knowing students’
learning style preferences, I also ask my online students to share a little
about themselves including their cultural/international backgrounds. In this
way, the online learning community (students and instructor) can have a
shared understanding and appreciation of its diversity. Using this
information, I can choose graphics, audio, and interactive content that will
accommodate for their cultural/international backgrounds in making learning
more interesting and stimulating for students. For example, I would not
place a black border or rim around pictures of persons as this symbolizes
death for Chinese students. The color red can have both negative and
positive meanings culturally so I use it sparingly.

Further, while Americans hold their dogs (almost gods) and cats in high
esteem, other cultures do not. As such, I am culturally sensitive when using
animal graphics. If I have Caribbean students, their infamous reggae,
calypso, or steelpan music is included in the PPT audio. In addition, combat
scenes are quite acceptable to U.S. students, who are reminded daily of the
different wars being fought by U.S. troops around the globe. However, such
scenes may appear abrasive to other international students, so I choose
course content that will be generally acceptable to all students.

In being sensitive to online students’ learning style preferences and
cultural/international backgrounds, I think we can enhance our online PPT
lectures in making them easier for students to relate to and learn from
effectively.

*Debra Ferdinand, PhD, is a recent consulting distance education facilitator
with Cipriani College of Labour and Co-operative Studies, Trinidad.*

*References:*

Diablo Valley College (1999). A learning style survey for college. Retrieved
August 19, 2010 from
http://www.metamath.com/multiple/multiple_choice_questions.html<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660364&m=1105619&u=MAGNA_FF&s=http://www.metamath.com/multiple/multiple_choice_questions.html>
.

Miller, S. C. (2007). Learning styles. Retrieved August 19, 2010, from
http://www.4faculty.org/includes/digdeeper/lesson4/learningstyles.htm<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660365&m=1105619&u=MAGNA_FF&s=http://www.4faculty.org/includes/digdeeper/lesson4/learningstyles.htm>
.

Carlson-Pickering, J. (1999, November). MI & technology: A winning
combination. Retrieved August 19, 2010, from
http://www.ri.net/RITTI_Fellows/Carlson-Pickering/MI_Tech.htm#Learning%20and%20Our%20Emotions<http://www.facultyfocusmail.com/link.cfm?r=189542543&sid=10660366&m=1105619&u=MAGNA_FF&s=http://www.ri.net/RITTI_Fellows/Carlson-Pickering/MI_Tech.htm#Learning%20and%20Our%20Emotions>
.

[image: Social Network]
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

“The best way to have a good idea is to have lots of ideas.” - Linus Pauling

Dr. Teresa Franklin
Professor, Instructional Technology
Instructional Technology Program Coordinator
Dept. Educational Studies
Gladys W. & David H. Patton College of Education and Human Services
Ohio University
Athens, OH 45701
740-593-4561 (office)
740-593-0477 (fax)
also: franklinteresa at gmail.com
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