[Itech] Fwd: [gls] Some Learning Game Consultancy Positions

Seann Dikkers sdikkers at gmail.com
Sat Oct 20 22:04:39 EDT 2012

The Federal Reserve and Learning Game Marketing Consultant Positions*
The Federal Reserve Bank of New York (“Bank”) is part of the Federal
Reserve System, which was created by Congress with policy responsibilities
aimed at fostering stable prices, low unemployment, and the stability of
the financial system. The Bank helps to ensure a well-functioning and
successful economy and ensure the safety, soundness and economic vitality
of our region and the financial system. We are making an innovative
learning game about macroeconomics for high school students. The Monetary
Policy Online (MPO) game is being designed to help students understand the
economy as a system of relationships and the role and impact of the Federal
Reserve within that system. Two Consulting positions are available

For further information please contact
*Eric.Tucker at ny.frb.org*<Eric.Tucker at ny.frb.org>

*Education Technology Marketing Consultant*
We seek an individual to assist with outreach to school systems as it
relates to promotion of the use of Bank digital media and learning assets.
This part-time position is based in New York City. The Consultant will
support the preparation of outreach plans and campaigns to drive the uptake
and use of an online learning game and portal. She or he will help research
and develop a keen understanding of customer (school system, educator, and
student) needs and values in order to maximize uptake. The Consultant will
help encapsulate an understanding of the challenges these customers face
and demonstrate how educational software products can help solve them and
work with the project team to design, draft, develop, package efforts to
market the value the online game can deliver to customers.

·        Strong written communication skills.
·        Experience in educational sales and/or a related educational field
a plus.
·        Knowledge of educational technology and media marketplace.
·        Ability to apply energy and creativity to crafting and helping to
attain marketing goals.
·        Passion for bringing technology into the classroom.
·        Excellent planning, organizational, and prioritization skills.
·        An entrepreneurial spirit with a strong customer focus.
·        Highly self-motivated and proactive.

*Online Game Promotion and Marketing Consultant*
We seek an individual to assist with online game promotion and marketing
planning. This part-time position is based in New York City. The Consultant
will support the development of an online game social media roadmap and
outreach plan for the development and launch lifecycle, with associated
metrics and goals. The Consultant will help develop MPO online game
campaign strategies in line with FRBNY marketing/brand/PR objectives,
including insight around targeted gaming sites, journalists and
influencers. She or he will help to define key positioning, message, and
campaign concepts to achieve business outcomes. The Consultant will help
build the capacity of the MPO Team to create a strong, engaged, and
enthusiastic social, digital, and mobile media audience for the on-line
video game. The Consultant will help identify the best social media tools
and platforms in order to grow oneline brand and increase engagement. She
or he will identify game forums, blogs, and online publications relevant to
promotion, and support the creation of a strategy to drive player traffic
from gaming, entertainment and related sites. She or he will support
efforts to develop an inventory of marketing assets (art, packaging,
marketing text, image and video content, display ads, widgets) and to
facilitate the release of assets to licensees.

·        Excellent writing skills.
·        Well versed in social media platforms and trends. A passion for
videogame and online culture.
·        Experience in marketing online/free-to-play video games. Blogging
experience a bonus.
·        Detail-oriented, organized – the project is a fast, start-up pace,
so skill at multi-tasking and tracking projects is required.
·        Experience with web and social media influencer measurability and
analytics tools.
·        Strong planning and project management skills and good analytical


Seann M. Dikkers, PhD

Assistant Professor, Educational Studies

Ohio University

Check out the new book Mobile Media

Gaming Matter @ http://www.gamingmatter.com

21st Century Teaching Project <http://gamingmatter.com/GM/21CTP_Home.html>

Comprehensive Assessment of Leadership for Learning

GLS Research Group @ http://gameslearningsociety.org

388 McCracken Hall
Dept. Educational Studies
The Gladys W. and David H. Patton College of Education
Ohio University
Athens, OH 45701
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