[Advert-L] Advertising Books

[Sebecke, Ciara]

Hey everyone!

Here are some of the books Ken Johns (our speaker last week) recommended for strat comm students:

Ogilvy on Advertising – David Ogilvy
The Art of the Pitch – Peter Coughter
Insanely Simple – Ken Segall
Good to Great – Jim Collins

Ignition Consulting<http://www.ignitiongroup.com/> – Tim Williams – good white papers and resources regarding the evolution and changes facing the industry

Ad Rants<http://www.adrants.com/> – a bit of an insider’s, off the beaten path look at the industry news and happenings

His email is: kjohns at brunnerworks.com<mailto:kjohns at brunnerworks.com>

I hope you all had a great weekend with your moms/ friends' moms.

I will see you Wednesday at the cookout with PRSSA!

Ciara

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Ciara Sebecke
Ohio University
E.W. Scripps School of Journalism
Strategic Communications

Thread Magazine
Scripps PRSSA
Advertising Association

513.305.1335

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