[Advert-L] FW: Summer Internship Opportunity with Starcom

[Cheng, Hong]

Dear Ad Clubbers:

Happy New Year! Attached below is the information about a great internship opportunity at Starcom, which I received today from Kelley Bond, an outstanding E. W. Scripps alum. If you have any questions, please feel free to contact her.

Best wishes,

Hong Cheng

--
Hong Cheng, Ph.D.
Professor of Advertising
E.W. Scripps School of Journalism
Scripps College of Communication
Ohio University
233 Scripps Hall
Athens, OH 45701-2979
Tel: (740) 593-2619
Fax: (740) 593-2592
E-mail: chengh at ohio.edu


------ Forwarded Message
From: Kelley Bond <kelley.bond at starcomww.com>
Date: Fri, 11 Jan 2013 13:50:53 -0500
To: Hong Cheng <chengh at ohio.edu>
Subject: Summer Internship Opportunity with Starcom


Company :       SMG (including Starcom, Spark Communications, Tapestry, and Liquid Thread) Locations:       Chicago, New York, Los Angeles and Detroit Industry:         Media/Advertising About SMG: Starcom MediaVest Group (SMG), a division of Publicis Groupe’s operating unit VivaKi, is one of the world's largest and most innovative marketing communications communication companies in the world. With 110 offices in 67 countries, SMG is connected like no other network. Our 6,000 global media professionals build captivating connections between consumers and brands for hundreds of clients, including many of the world's most powerful marketers.  For more information, please visit www.starcomworldwide.com <www.starcomworldwide.com> . Position Description: Working as a part of our media team, interns may be exposed to any of our strategy, activation or specialty groups.  Responsibilities include: - Assisting group members with various day-to-day client and/or agency tasks - Gaining knowledge of basic media language and media math - Utilizing company systems such as Ad*Views, Media Tools, Mission Control, MRI Applications, TARDIIS, MBOX and/or various Internet applications/resources - At least one ownable project - Participation in a Performance Management Program Opportunities may exist within the following teams: Media: Provide clients with complete communications strategy and activation across all major media. Multicultural Media: Provide clients with communications strategy and activation for today's largest growing population groups in the US : Hispanic, African American and Asian. Research & Analytics: Develop consumer focused research that uncovers unique, own-able insights into how consumers interact with media, messages and brands. Interest in working with data and comfort with math and basic statistical concepts preferred Research: Interpret and uncover consumer insights via campaign accountability research and forward looking proprietary studies. Interest in consumer understanding and strong analytical skills (math, logic, etc.) preferred. Liquid Thread: Interest in art and technology in the digital space. Copywriting or graphic design experience preferred. Knowledge Mgmt: Provide in-depth experience in the areas of content management, high-value content acquisition, and global social networking. Degree or concentration in Business, Mgmt, Info Systems, Communications, Library Sciences, Learning and Development preferred. Search: Optimize and re-structure client search campaigns to improve performance and adhere to best practices. Interest in search, digital and/or emerging media and marketing preferred. Other Intern activities include:  Mini Flight Basics Training, meetings with intern buddies, weekly “Media Module” sessions, various social outings, intern group project and an individual final presentation.Required Skills: - Pursuing Bachelor's Degree or higher with a target graduation date between Dec. 2013 and June 2014 - Strong academic credentials (Minimum cumulative GPA of 2.75) - Basic PC Skills - familiarity with Word, Excel and PowerPoint - Ability to prioritize tasks, work on multiple assignments and manage ambiguity  - Ability to work both independently and as part of a team with professionals at all levels  - Leadership, problem solving and strong verbal and written communication skills   Application Instructions: For employment consideration, please go to the Careers tab on our website, www.starcomusa.com <http://www.starcomusa.com/> , between November 11, 2012, and January 11, 2013, and click “Apply Now” to upload your resume and apply to the Intern position. If you were notified of the internship opportunity via a campus recruiting event, please enter “College/University” in the Source Type section of your online application.  Resumes will not be accepted after January 14, 2013.  Interviews will start in January and decisions will be made by April. Start Dates:  The 10 week internship starts Tuesday, June 4, 2013 (M-F, 9-5)


Kelley Bond | Media Supervisor
kelley.bond at starcomww.com
t: 312.220.1581
www.smvgroup.com <http://www.smvgroup.com/>

[cid:3440782691_3115535]
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