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<p class="msg-s-event-listitembody">Retail Merchandising Students –<o:p></o:p></p>
<p class="msg-s-event-listitembody">Kelly Essi reached out to me with the following internship opportunity:<o:p></o:p></p>
<p class="msg-s-event-listitembody">___<o:p></o:p></p>
<p class="msg-s-event-listitembody">I am reaching out because my company, The Oneida Group is looking for a Digital Marketing and Web Intern in Columbus Ohio! I told my team that it has been a struggle for OU students to find internships with COVID and figure
you might know a great candidate? Or know of a contact I can reach out too to get the job posted for OU students. It is a GREAT opportunity with a lot of growth potential to get a foot in the door in eCommerce.
<o:p></o:p></p>
<p class="msg-s-event-listitembody">LinkedIn job posting: <a href="https://www.linkedin.com/jobs/cap/view/1888186719/?pathWildcard=1888186719&trk=mcm" target="_blank">https://www.linkedin.com/jobs/cap/view/1888186719/?pathWildcard=1888186719&trk=mcm</a> Thank
you in advance, <o:p></o:p></p>
<p class="msg-s-event-listitembody">Kelly Essi (440) 567-4470<o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt">Role Title: Digital Marketing & Web Intern
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt">Company Overview<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt">The Oneida Group is a leading global marketer of tabletop and food preparation products for the consumer and foodservice markets. With a comprehensive line of tabletop and food preparation products, we market
our products globally under a broad range of consumer brands including Oneida and Anchor Hocking. Customers range from Fortune 500 companies to medium and small-sized companies in the consumer, foodservice, business-to-business and e-commerce channels. The
company operates two glass manufacturing plants in the U.S. and sources a variety of proprietary designed tableware products.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt">The Oneida Group’s vision is to be the leading global marketer of trusted brands in dining and food preparation, recognized for providing quality tabletop and kitchen solutions.<o:p></o:p></span></p>
<p class="MsoNoSpacing"><b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNoSpacing"><b><span style="font-size:10.0pt">Position Overview<o:p></o:p></span></b></p>
<p class="MsoNoSpacing"><span style="font-size:10.0pt">This Digital Marketing Intern offers hands-on learning and exposure to the core areas of digital marketing and eCommerce, including (but not limited to): content management, website management, pure play
platforms, analytics and PPC. The Digital Marketing Co-Op should be excited to learn and collaborate in a fast paced, and dynamic marketing team environment.
<b><o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt">Responsibilities:<o:p></o:p></span></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-size:10.0pt;line-height:115%">Assist on day-to-day management of Oneida’s web properties<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-size:10.0pt;line-height:115%">Assist in content aggregation for The Oneida Group’s web properties, Pure Play Accounts and Retail.Com<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-add-space:auto;line-height:normal;mso-list:l1 level1 lfo1;background:white">
<span style="font-size:10.0pt">Identify appropriate graphics and photos existing within our portfolio to leverage</span><span style="font-size:10.0pt"><o:p></o:p></span></li><li class="MsoListParagraphCxSpLast" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-add-space:auto;line-height:normal;mso-list:l1 level1 lfo1;background:white">
<span style="font-size:10.0pt">Assist in Catalog Management across direct to consumer and Pure Play retailer sites<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1;background:white">
<span style="font-size:10.0pt">Set’s up new items across retailer platforms<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1;background:white">
<span style="font-size:10.0pt">Maintain and enhance product content as new assets become available<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1;background:white">
<span style="font-size:10.0pt">Conduct regular category audits to identify content opportunities and strategies<o:p></o:p></span></li><li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-size:10.0pt;line-height:115%">Assist eCommerce Analyst in Ad Hoc Reporting needs<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-size:10.0pt;line-height:115%">Help with reporting on key metrics related to digital marketing efforts<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-size:10.0pt;line-height:115%">Participate in planning and strategizing for marketing campaign execution including content, content schedule, platforms, and measures of success.
<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-size:10.0pt;line-height:115%">Assist in the creation of the brand merchandising calendar to achieve sales objectives<o:p></o:p></span></li></ul>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:115%">Supporting the Direct to Consumer Marketing Team and eCommerce Sales Team in daily administrative tasks<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:115%">Assist in preparation for internal and customer presentations<o:p></o:p></span></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo2">
<span style="font-size:10.0pt;line-height:115%">Google Analytics tracking and reporting<o:p></o:p></span></li></ul>
<p class="MsoNormal"><b><span style="font-size:10.0pt">Qualifications:<o:p></o:p></span></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">2020 or 2021 Graduating Senior at a nearby University (Columbus, OH)
<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Highly motivated and fast learning curve<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Critical thinking and attention to detail
<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Strong written and verbal skills <o:p>
</o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Some experience in digital marketing or social media – Preferred<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Expert in Microsoft Excel<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Ability to prioritize & manage multiple tasks<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Strong analytical skills<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Curiosity to seek answers, improvements, and solutions and the initiative to deliver true insights
<o:p></o:p></span></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo3">
<span style="font-size:10.0pt;line-height:115%">Detail oriented with problem solving skills<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt">Primary Location: </span></b><span style="font-size:10.0pt">Columbus, Ohio<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt">---<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">V. Ann Paulins, Ph.D.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">Pronouns: she/her/hers<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">Senior Associate Dean</span></b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"> – Research & Graduate Studies<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">The Gladys W. and David H. Patton College of Education<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">Professor</span></b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"> – Retail Merchandising and Fashion Product Development<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">Department of Human and Consumer Sciences<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">President</span></b><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"> – International Textiles and Apparel Association (ITAA)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"><a href="https://nam03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fitaaonline.org%2F&data=02%7C01%7C%7Cd94e1f362e4c42e4790f08d8145e5b29%7Cf3308007477c4a70888934611817c55a%7C0%7C0%7C637281742774926825&sdata=h2J%2B0UqfKvHvYG2%2FlrzpuGWmaouM931TwhNs8Ca9io0%3D&reserved=0" originalsrc="https://itaaonline.org/" shash="Y7OjVt4130OiB08ZFp7pAmUEDsSDErN3myabXNLUABgu0lGvDR+NjLULo6d7xVG3WtETJ5BioHZEsh79yLHoz73ZYHwP3Frf8pd7s/9xtJtQo+2Hx/C0fpjygUJ/WBoEzwpHuF1IYI7q+wCJ8E2UHzrWA+piPUUB8KM2D0ySAvQ="><span style="color:blue">https://itaaonline.org</span></a>
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<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">Ohio University<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"><a href="x-apple-data-detectors://7/1"><span style="color:blue">1</span></a> Ohio University<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">121K McCracken Hall<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"><a href="x-apple-data-detectors://8/0"><span style="color:black">Athens, OH 45701</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"><a href="mailto:e-mailname@ohio.edu"><span style="color:black">paulins@ohio.edu</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">F</span><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">ollow me on Twitter @AnnPaulins</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:-webkit-standard;color:black">Skype: ann.paulins</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
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